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Managing Your Audience

By Dianne de Las Casas

Imagine walking into an auditorium (gym or "cafetorium") filled with 400 wiggly, overly energetic, boisterous students who are being yelled at by their teachers to "settle down" or "shut up!" Imagine that it is in the afternoon right after lunch and the air condition isn't working properly. It is 90 degrees outside so they have the door propped open. Now all the outside cacophony pollutes your performance space and a large fan is turned to high, making a loud whirring sound that could drown out a 747 engine. How do you manage an audience in these types of conditions or worse?

The above scenario is not imagined. It actually happened to me and it could happen to you. At some point or another, as storytellers, we will face the inevitability of audience management in less than desirable conditions. In a performance, it is a storyteller's responsibility to: 1) manage the audience; 2) connect with the audience; and 3) connect with the story. Audience management is a skill that is honed over time with performance experience but here are some tips:

Spot Potential Problems Before the Program Begins
Before the program, I survey my audience. When I am dealing with a large group of children, I look for the ones that are overly energetic or misbehaving. I approach them before the show and let them know that I appreciate their energy and ask them if they would like to be a "special helper". In doing so, I ask them to be "role models" for the other children and they usually respond positively. At the end of the program, I acknowledge them, and they are recognized by their teachers and their peers. This helps to eliminate potential behavioral problems during the performance.

Use Sound Reinforcement
If you are telling to a group larger than 50 or 75, I recommend using a sound system. Taking care of your audience means responding to their needs. In order for your audience to connect to you and your story, they need to be able to hear the storytelling clearly. Sound reinforcement is not only essential for large groups, it also helps you by decreasing voice strain.

Welcome Your Audience Warmly
Welcome your audience and let them know how much you appreciate their participation in the program. A warm welcome will set the tone for the rest of the program. A story is co-created with your audience and if your audience is comfortable from the get-go, they will be more likely to connect with you and the story.

Set Audience Expectations
Let your audience know what you expect of them. If you want them to sing along or participate in a story, coach them and help them practice their lines or chorus. If they are too loud or boisterous in their participation, use positive reinforcement and let them know that you appreciate their enthusiasm but explain the difference between using an "indoor" voice and an "outdoor" voice or a "big" voice and a "small" voice.

Select Age-Appropriate Stories
The fastest way to lose an audience is to select stories that are not age-appropriate. For example, telling a 25-minute story with no audience participation to a group of pre-schoolers will not work. They will quickly lose interest after the first five minutes. Choose stories that work with your audience and pace your program accordingly. A more appropriate selection for pre-schoolers would be short stories with repetitive audience participation and fast-paced story bridges such as fingerplays and songs between stories.

Articulate Clear Instructions
If you are requesting audience participation or volunteers, provide concise and complete instructions. If your audience does not understand what you are requesting, they will be confused and lose interest.

Maintain Eye Contact Eye
Contact is vital to storytelling. It is the connection between you, your audience, and the story. When telling to large crowds, be sure that your eye contact spans the group and that you make eye contact with the group as a whole, especially those audience members located in the back. They are usually the first to lose interest because they are further away. Do not let your eyes rest on someone for more than three seconds. This could cause uneasiness in the audience member. Eye contact allows you to respond to your audience's reaction to the story and vice versa.

Regain Control if a Distraction Occurs
There will be times when the inevitable occurs: a siren screams in the middle of a story, a bell rings as you are telling, or a bug crawls in front of the kids and they find it more interesting to play with than listening to a story. If a distraction occurs, pause long enough to either let the distraction finish or eliminate the distraction (and I don't mean squash the bug). Re-focus and continue your story i.e., "As I was saying, when the queen found out that her pig was stolen..."

Be Assertive In Taking Appropriate Action
When dealing with hecklers, I usually ignore the first occurrence. Sometimes, it is just a burst of energy that works itself out. If an incident occurs a second time, I continue with my story but give a stern look to the audience member who is causing the disturbance, letting him/her know that I can see them and know what he/she is doing. This usually stops the disturbance. In extreme cases, I have stopped and confronted the heckler (firmly) myself or asked a teacher to administer appropriate action if the heckler is a student. Be assertive and firm. Their disturbance not only interrupts the story, it deprives the other audience members of their right to enjoy the performance.

Praise Your Audience
Praise your audience and thank them for a job well done. If they did exceptionally well in some areas, be sure to make a note of it. Audiences, like performers, like to know when they are doing a good job.

Stay Focused
As storytellers, we want to spread the joy of storytelling in as many places as possible but there are many challenging venues in which to tell stories. Sometimes this means that conditions are less than favorable, and our audience management skills are greatly challenged and put to the test. Stay focused and centered. Remember the significance of the story you are telling.

Audience management is an acquired skill that develops with time. Keep telling whenever and wherever you can and your audience management skills will increase. When you have done everything you can to manage your audience and your own expectations fall short, remember that tomorrow is another day and it too shall become a story.

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